Experts in promotional risk management


Celebrating 10 years: that’s how long Diageo brand teams have benefitted from our promotional expertise

Learn how to make prize promotions bigger in value than you ever imagined you could?

Making loyalty campaigns stronger and more effective

Sports promotion: developing prize structures for ROI

If you want to run a promotion offering a £1 million worth of prizes, do you need £1 million budget?

The answer is no… far from it.

Umbrella are promotional risk management experts who will help you see your promotional budgets with a fresh pair of eyes. We enable you to amplify your offer whilst protecting your budget from the threat of over-redemption.

We enable brands and agencies to run high-impact promotions by taking on all the redemption costs associated with a forthcoming promotion. However the Client only pays us one fixed fee. Giving them 100% budget certainty.

Our services include:

  • Promotional risk management
  • Fixed fee promotions
  • Over-redemption cover
  • Project management
  • Promotional consultancy

Umbrella has been established for over 10 years, working with many leading brands to make their promotions easier, more effective, engaging and fun!