Collector Scheme


Sunsweet £5 Love2shop Collector

Product
Sunsweet Prune Juice
Promotion
£5 Love2Shop Collector
Promoter
Humdinger
Promotion Period
May to Oct 2009

Some background…

With the aim of competing against the ever growing threat of own label products, Sunsweet used this loyalty led promotion to encourage stand out and repeat purchase.

The mechanics…

This on-pack promotion uses a neck collar to communicate a collector offer for a free £5 Love2shop voucher. Consumers need to collect 4 promotional bottle lids and mail them in along with the relevant till receipt/s in order to claim their vouchers.

Having worked with Sunsweet on a range of similar collectors, we had plenty of historical redemption knowledge to enable us to manage their promotional risk with a fixed fee.

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