Collector Scheme


Sunsweet Pruners Collector

Product
Sunsweet Prune Juice
Promotion
Pruners Collector
Promoter
Humdinger
Promotion Period
April to July 2011

Some background…

Sunsweet Prune Juice is marketed on its health benefits and this activity aimed to link in to the message of ‘shaping up’ by offering a prize to help consumers ‘shape up their garden’. This promotional offer was also communicated on pack and via the website and email activity.

The mechanics…

This on-pack promotion invites consumers to collect 3 Sunsweet promotional neck collars which need to be mailed-in with a contribution of £2.25 in order to receive a pair of Wilkinson Sword Pruners.

Umbrella managed both the risk and fulfilment for this promotion.

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