Sunsweet Pruners Collector
- Sunsweet Prune Juice
- Pruners Collector
- Promotion Period
- April to July 2011
Sunsweet Prune Juice is marketed on its health benefits and this activity aimed to link in to the message of ‘shaping up’ by offering a prize to help consumers ‘shape up their garden’. This promotional offer was also communicated on pack and via the website and email activity.
This on-pack promotion invites consumers to collect 3 Sunsweet promotional neck collars which need to be mailed-in with a contribution of £2.25 in order to receive a pair of Wilkinson Sword Pruners.
Umbrella managed both the risk and fulfilment for this promotion.