Collector Scheme
Phileas Foggs On-Pack Collector
- Product
- Phileas Fogg Crisps
- Promotion
- On-Pack Collector
- Promoter
- United Biscuits
- Promotion Period
- Sept 2010 to July 2011
Some background…
This Phileas Fogg crisps promotion uses a clever prize structure to both grab attention and encourage repeat purchase. Centred around their exotic flavours range, the array of prizes offer consumers 4 ways to explore international cuisine.
The mechanics…
How the collector scheme works:
WITH EVERY PACK - win 2 for 1 gourmet meals
FOR 3 PACKS - get entered into a prize draw for a Gourmet Holiday for 2 to Indonesia
FOR 5 PACKS - get a free copy of foodie magazine Olive
FOR 10 PACKS - get a free 'World Cuisine' recipe book
There are a couple of entry methods. For the 2 for 1 meals, consumers must visit the website to register and enter the first 4 digits of the batch code and the corresponding time code found on their promotional pack. The unique code generated, then allows a voucher to be downloaded for their selected restaurant choice.
The entry method for all the other prizes, require consumers to retain their crisp packets and then download a pdf form for their chosen reward. All this must be mailed in to the address given.
