Collector Scheme


Petits Filous 'Pots Make Pounds' Collector

Product
Petits Filous
Promotion
Pots Make Pounds
Promoter
TPM Childwise
Promotion Period
Jan to July 2012

Some background…

This “Pots Make Pounds” promotion targets parents of children aged 8 and below. Each purchase of Petits Filous enables parents to ‘do their bit’ for the pre-schools, nurseries and primary schools that their children attend.

The mechanics…

Consumers are invited to exchange Petits Filous pot lids for vouchers that can be used to make savings off items purchased from the Hope Education Early Years and Pre-school catalogues, from day to day supplies like paint, pencils and stickers, to those bigger items like outdoor play equipment or furniture.

Back to Case Studies

Other Case Studies