Magnum and Asos - On-line Supermarket Sweep
- Magnum Temptation
- Asos Supermarket Sweep
- Promotion Period
- July 2010
Unilever has partnered with ASOS as part of a major integrated campaign to promote its Magnum Temptation ice cream brand. The campaign centres on a game featuring 100 items that have been selected by Asos's magazine fashion team.
Participants have 60 seconds to work with a virtual (elegantly dressed) thief, who helps them "dash and grab" as many items as they can from a revolving gallery and place them in box. The selection becomes their prize entry in the daily draw. A winner is selected at the end of each day.
All losers are e-mailed a 50p MONP coupon that can be downloaded and redeemed against a multipack or single stick of Magnum Temptation.
Umbrella is the exclusive risk provider for Unilever. This is an example of one of the many Unilever promotions that comes through Umbrella, with the purpose of maximizing their budgets in relation to prize and fulfillment