Cashback


Pepsi Max Money Back Guarantee

Product
Pepsi Max 
Promotion
Money Back Guarantee 
Promoter
Britvic Soft Drinks 
Promotion Period
July to Sept 2007

Some background...  

To enable the creative agency to go to town on some really eye-catching promotional materials, Umbrella provided a fixed fee to ensure Pepsi’s marketing budget would not be penalized should this high profile campaign over-redeem.

The mechancics...

Consumers visiting specific retail outlets were given a leaflet encouraging them to purchase Pepsi Max. If they did not ‘Love it’ they would get a full refund. Consumers sent in the leaflet along with a proof of purchase and a 15 word statement stating why they disliked the product, to receive a full refund.

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