Cashback
Dorset Cereal Money Back Guarantee
- Product
- New Fruit & Fibre Range
- Promotion
- Satisfaction Guarantee
- Promoter
- Dorset Cereals
- Promotion Period
- June to Sept 09
Some background…
Dorset Cereals used a money back guarantee to maximise trial on their newly launched ‘fruit and fibre’ range. For this premium brand, it was also a great way to communicate confidence in their new cereal mix. Umbrella worked with them on forecasting redemptions and providing a fixed fee.
The mechanics…
Packs of new Tasty Fruit & Fibre Dorset Cereals featured a “New - You’ll Love it or Your Money Back” message whereby consumers were asked to mail in with their original till receipt showing purchase within the promotional period, the best before panel from the bottom of pack featuring the best before date and unique batch code and a statement of no less than 15 words outlining why they did not love their cereal. In return consumers were sent a refund.
