Ginster's Stuffed Subs - Money Back Guarantee
- New Stuffed Subs
- Money Back Guarantee
- Promotion Period
- March to Sept 2012
Ginsters are using a money back guarantee to drive consumer trial on their newly launched Stuffed Subs range. For this well established brand, it is a great way to communicate confidence in the quality of their new range.
This Money Back Guarantee is communicated through an in-store point-of-sale. Those people who don’t agree that this product is the tastiest microwavable snack ever, can claim their money back by sending in their receipt and promotional card from the pack stating in at least 15 words why they don't agree.
Umbrella provided a fixed fee, meaning there was no financial risk should redemptions be high.