Bells Bat Sponsorship in The Ashes 2009
- Bell's Scotch Whisky
- Ian Bells Bat Sponsorship
- Promotion Period
- July to Aug 2009
Diageo owned Bell's Scotch Whisky brand, were quick to take up the opportunity of sponsoring Ian Bell when he was recalled to the England cricket team for the Ashes test match 2009. Bell's Whisky is synonymous with quality and great craftsmanship to exacting standards as Ian’s technique and commitment… so it was a perfect fit.
It was Ian Bell's bat that was sponsored and featured a Bell's logo. This was of couse on display for the periods that Ian Bell was playing.
Umbrella worked with Diageo on various elements of this sponsorship deal ensuring their sponsorship budget was maximised.
Speak to Umbrella about how your sponsorship budget can be maximised by running a relevant conditional offer.