McVities Minis Free Product Coupon
- McVities Minis
- Free Product Coupon in The Metro
- United McVities
- Promotion Period
- Sept 2007
The McVities 'Minis' range was launched to capitalise on the success of the child snack market. With the aim of maximising trial, Umbrella calculated that a free product coupon was viable within their budget when covered by a fixed fee.
The Metro featured a half page advert and a front page splash supporting a free product coupon. Readers were invited to cut out the coupon and exchange it for a free minis product (a 40g pack of either McVitie’s Mini Choc Chip Cookies, Mini Chocolate Digestives, Mini Chocolate HobNobs, Mini HobNobs, Mini Blackcurrant Cookies). Coupons were valid at WH Smith travel, Superdrug and Martin McColl only.