Ambi Pur Sampling Drivers 50p MONP
- Ambi Pur
- Sampling and 50p MONP
- Sara Lee
- Promotion Period
- Aug to Nov 2009
Ambi Pur aimed to take advantage of the increase in families holidaying in the UK during August 09, with a sales promotion for their ‘car clip-on’ range.
Sampling teams stopped drivers at MOTO Service Stations, the Eurotunnel and the Dover Ferry, to give them a free air freshner and 50p off their next purchase from the Ambi Pur car clip-on range.
Umbrella were able to manage the risk of over redemption by providing a fixed fee.