Coupons
Surf Capsules Launch - prize & printable coupons
- Product
- Surf Capsules
- Promotion
- Online prize and coupon
- Promoter
- Unilever
- Promotion Period
- July to August 2010
Some background…
For the launch of Surf capsules, bursting with intense fragrances, Billington Cartmell produced an integrated campaign to raise awareness and encourage trial of the new product.
The mechanics…
Using an old Hollyoaks heartthrob to front the promotional activity, it centred around a fabulous prize draw to win a £200 shopping spree everyday. This could be entered via online banners, direct mail and a sparkling new website. All the entrants of the draw were encouraged, at the end of the process, to share the offer with their friends on Facebook. Consumers entering the draw via Facebook or online banners will also be offered to print a £1 off online coupon.
The same printable £1 off coupon was also emailed to customers, plus the opportunity to enter the prize draw.
Our preferred supplier, Kukutoo, mananaged the online printable coupons. Their new system allowed consumers to print the coupons without having to download plug-ins first.
Umbrella is the exclusive risk provider for Unilever. This is an example of one of the many Unilever promotions that comes through Umbrella, with the purpose of maximizing their budgets in relation to prize and fulfillment.
