Coupons


Pimms £2 Somerfield Coupon

Product
Pimms No1
Promotion
£2 MONP Coupon
Promoter
Diageo
Promotion Period
25.04.2007 – 22.05.2007

Earlier this year, Diageo embarked on a pre-summer campaign for its Pimms brand, to support an initiative tying the drink with the British barbecue. This was Pimms biggest campaign to date and included a TV execution alongside a radio and online campaign based around a website at www.anyoneforpimms.com.
Umbrella have a long established relationship with Diageo, so they were able to come to us to discuss the sales promotions element of the campaign. One of the promotions we advised them on was run in cooperation with the Somerfield Magazine, where consumers were invited to exchange a coupon for £2 off their purchase of Pimms No. 1.

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