Coupons
Ambi Pur Email 50p MONP
- Product
- Ambi Pur
- Promotion
- Email 50p MONP Coupon
- Promoter
- Sara Lee
- Promotion Period
- Oct 2007 to Feb 2008
Some background…
Ambi Pur undertook a data gathering exercise at Fragrance Road Shows across the country. They were able to utilise their database of warm email addresses and run a relationship-building email campaign.
The mechanics…
An email was sent inviting consumers to attend future events where Ambi Pur would be holding an 'Inspire Your Senses' Challenge. This email also included a coupon for 50p MONP valid against Ambi Pur Plug-In, Ambi Pur Refill and Ambi Pur Car. This electronic coupon was run through SafeCoupons to ensure it was both secure and trackable. Umbrella provided a fixed fee to cover the entire risk of redemption costs.
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