Coupons


Gordon’s Gin on-line MONP

Product
Gordon’s Gin
Promotion
CH4 Cookalong Voucher
Promoter
Diageo
Promotion Period
Oct to Dec 2008

Some background…

Sharing the same passion for perfection, Diageo signed Gordon Ramsay as their brand ambassador. Umbrella worked with them on a sales promotion that linked in with the high profile Channel 4 Cook Along programme by featuring a 50p coupon on the ingredients page of the Channel 4 website. 

The mechanics…

Gordon Ramsay Cook Along programme aired on a Friday night. Any viewers wanting to participate in the ‘cook along’ could go to the Channel 4 website and navigate to an ingredients page which they were able to print off. The bottom of this page featured a 50p coupon which could be redeemed against a 70cl bottle of Gordon’s London Dry Gin. The coupons appeared on the website for one week each, from Saturday – Friday.

Back to Case Studies

Other Case Studies