Gifts
Chicken Tonight - Free Chicken Feet Slippers
- Product
- Chicken Tonight
- Promotion
- Chicken Slippers
- Promoter
- Unilever
- Promotion Period
- August to November 2007
Promotional jars of Chicken Tonight in all main grocery channels carried tokens for consumers to collect. The consumer was required to mail in 4 tokens, plus store receipts, to receive a free pair of Chicken Feet slippers. Consumers could collect up to 4 pairs of Chicken Feet slippers over the promotional period. Umbrella provided over redemption cover for the promotion - offering peace of mind for the promoter that, whatever the consumer response, there would be no more budget spend.
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