Gifts
Sony Ericsson Free Football Shirts
- Product
- Handsets
- Promotion
- Free Football Shirts
- Promoter
- Sony Ericsson
- Promotion Period
- Aug to Oct 2008
Some background...
Sony Ericsson aimed to find their way to the hearts of male football fans by offering free official football shirts with a selected range of phones. This gift has high value appeal to the audience and features heavily in their through the line campaign (including outdoor, press, online, radio and retail activation).
The mechancics...
Consumers purchasing qualifying handsets are given a scratchcard at the point-of-purchase. The scratchcard contains a URN which they then need to enter on-line to receive their voucher in 14 days for www.subsidesports.com to claim a free official football shirt.
Umbrella provided a consultation service throughout the creation of this promotion, as well as managing the entire redemption process with a one off fixed fee.
