Gifts
Sony Ericsson Limited Edition Phone
- Product
- C902 Cyber-shot™
- Promotion
- Free game offer
- Promoter
- Sony Ericsson
- Promotion Period
- Oct 2008 to Dec 2008
Question: What have James Bond and Umbrella got in common?
Answer: They know a thing or two about risk...
Some background…
To coincide with the release of the newest James Bond film The Quantum of Solace in November 2008, Sony Ericsson launched a limited edition Titanium silver C902 Cyber-shot™ phone as used in the film by the suave, shaken-not-stirred hero.
The mechanics…
To support the Cyber-shot™ launch, consumers who purchase the phone on O2 have the opportunity to claim the new James Bond Game for free. Consumers are encouraged to go online and enter their unique code, from their Cyber-shot™ packaging, and their contact details, into the promotional website. After 14 days their James Bond Game is delivered straight up (without a twist...)
By working alongside Sony Ericsson’s agency, Umbrella have provided a risk managed solution enabling the client to limit their exposure to the number of redemptions.
