If you work in a Procurement Departement, how sure are you that your Marketing Teams are purchasing promotions insurance effectively?
Since the £20 million losses that resulted from the well known 'Hoover Promotion' gone-wrong, Procurement Departments have unsurprisingly taken more control of their company's promotional risk management.
And this is where Umbrella becomes invaluable.
We look at how your marketing teams currently purchase promotional risk insurance and make recommendations that will:
- Reduce promotional risk
- Save your company money – many companies are spending 90% more than they need on promotions insurance
- Streamline the process of covering promotional risk
- Modify prize fulfilment supply chains to benefit from economies of scale
- And improve the effectiveness of your promotional campaigns