If you work in a Marketing Department, you will no doubt have a creative agency that you use to develop your Sales Promotions activity.
By also bringing Umbrella's risk management experience to the table, there are huge benefits to be had:
1. Umbrella will assess whether a sales promotion requires promotions insurance, OR NOT!
There are ways to minimise the risk of over-redemption without using promotions insurance. Umbrella will make any such recommendations.
2. Forecast consumer response leves accurately
Creative agencies will sometimes be a bit over-eager in their forecasting. Having Umbrella's forecasts as a benchmark can help with accurate budget setting and prize purchasing.
3. Maximising the impact of a headline offer for better sales
The last thing you want is an agency playing down a headline offer for fear of over-redemption. Umbrella can be an impartial expert in how better impact can be achieved with the right promotions insurance to support it.