Prize Indemnity Insurance

Prize indemnity is a specialist policy which covers off one big prize. It is not related to the number of consumers that participate in a campaign, but only on the likelihood of the prize being won or not. This product is especially popular with sports marketing as it can link prizes to outcomes of games. Another reason brands like this product is that it gives on-pack promotions bigger stand-out on shelf – as the prizes can be quite aspirational even with limited budgets.