Research Links
For each promotional campaign the starting point is to ensure that we have all relevant information relating to the market, the target consumer and the brand. Here are web links to some companies we use which may be of use to you:
Professional Associations:
Marketing Agencies Association
www.marketingagencies.org.uk
Institute of Sales Promotion
http://www.isp.org.uk
Direct Marketing Institute
http://www.dma.org.uk
Management Consultancy Association
http://www.mca.org.uk
Institute of Management Consultancy
http://www.imc.co.uk
Marketing Press:
Sales Promotion
http://www.salespromo.co.uk
The Grocer
http://www.thegrocer.co.uk
Promotions and Incentives
http://www.haymarketgroup.com
Campaign and Marketing weeklies
http://www.brandrepublic.com
Marketing Research:
Valassis
http://www.valassis.co.uk/
National Statistics On-Line
http://www.statistics.gov.uk
The British Library
http://www.bl.uk
