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Umbrella Training Sessions - Flora Cooking With Schools
(Bookings for this training session are now closed, however we are happy to share this presentation with you if your business could benefit)
Venue: MCCA Offices, London
Date: 29th September 2009
Umbrella Speaker: Beth Johnson
Presentation: Flora Cooking with Schools Case Study
As marketers, we can become very focused on promoting a brand and can easily overlook social responsibility when making decisions. This case study demonstrates a campaign where decison-makers had social responsibilty at the forefront of their minds. Its a refreshing insight on how doing the 'right thing' really can pay off. The presentation covers...
- Showcase of Cooking with Schools Communications
- The areas of social responsibility within the campaign
- Why were schools targeted?
- The recruitement process
- Overcoming the hassle vs reward balance
- Why process was so important
- Is it all about ROI?
You may wonder how we have the knowledge to present this case study in the detail required. Well our role at Unilever is all about maximising their promotional budgets, so its really important for us to see the full picture of all the campaigns we work on. Confidentiality is very important to us and this presentation has been worked up with the consent of the brand manager at Unilever, to share with fellow marketers.
As strategic partners with the MCCA, Umbrella have set up numerous training sessions for their members. To find out more about the MCCA and other training opportunities visit www.mcca.org.uk